Dreaming is all about what’s ahead… and often based on experiences.
Clients love in-person strategy sessions here in Colorado, but I wanted a way to help more people.
So last year I tried an experiment
I wrote a book about branding, and offered it at a conference where I was speaking. Scary, right?
The response was amazing. I sold out of books, and sales doubled over the next two months. (By the way, I didn’t even have the book available on my web site or Amazon… All the post-conference sales were from referrals!)
Besides being a pretty cool way to test an idea, the feedback gave me confidence that this process would work for others – in book and video formats.
Takeaway: TEST an idea a little before you INVEST a lot!
That sounds pretty smart, right? But there’s more to last year’s story… I was terrified. About speaking, and about my book.
I tell clients that a brand (embodied in a web site, social media, text, images, and actions) should be pulling you forward, not holding you back.
I was hiding.
I needed my brand to catch up with me, and get out ahead! Can you relate?
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