The Story Behind My New Site, Book, & Course

by | Jun 21, 2015 | Blog, Book Development, Branding | 12 comments

The Story Behind My New Site, Book, & Course

Dreaming is all about what’s ahead… and often based on experiences.

Clients love in-person strategy sessions here in Colorado, but I wanted a way to help more people.

So last year I tried an experiment

I wrote a book about branding, and offered it at a conference where I was speaking. Scary, right?

The response was amazing. I sold out of books, and sales doubled over the next two months. (By the way, I didn’t even have the book available on my web site or Amazon… All the post-conference sales were from referrals!)

Besides being a pretty cool way to test an idea, the feedback gave me confidence that this process would work for others – in book and video formats.

Takeaway: TEST an idea a little before you INVEST a lot!

That sounds pretty smart, right? But there’s more to last year’s story…  I was terrified. About speaking, and about my book.

 

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I tell clients that a brand (embodied in a web site, social media, text, images, and actions) should be pulling you forward, not holding you back.

I was hiding.

I needed my brand to catch up with me, and get out ahead!  Can you relate?

 

Looking for a wonderful conference and community? Subscribe at LaunchOutNow.com for info about next year’s conferences.

(As a THANK YOU to Launch Out Conference, use discount code launch50 for $50 off either level of the video course. It will save you time, money, and you’ll enjoy the process!)
Buy the book:

 




 

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12 Comments

  1. Rick Theule
    Rick Theule on July 1, 2015 at 1:38 pm

    Mike’s book is great. Buy it! Buy the video course! You’ll be amazed at the transformation of your brand.

    • Mike Loomis
      Mike Loomis on July 1, 2015 at 2:00 pm

      Thank you, Rick!

  2. Matt Ham
    Matt Ham on July 2, 2015 at 12:05 pm

    So awesome to see you launch this, brother! TO THE MOON!

    • Mike Loomis
      Mike Loomis on July 2, 2015 at 3:09 pm

      Thanks, Matt! Save room on the moon for me!

  3. Anne Peterson
    Anne Peterson on July 2, 2015 at 12:26 pm

    Congratulations Mike. I wish you the best!

    • Mike Loomis
      Mike Loomis on July 2, 2015 at 3:09 pm

      Thank you, Anne! I really appreciate your voice here

  4. Lindsey Hartz
    Lindsey Hartz on July 2, 2015 at 2:12 pm

    LOVE this Mike!! Will be sure to send my clients your way who need a little help with this!

    • Mike Loomis
      Mike Loomis on July 2, 2015 at 3:10 pm

      Hi Lindsey – I really appreciate that!

  5. La McCoy
    La McCoy on July 3, 2015 at 11:17 am

    Cool!

    • Mike Loomis
      Mike Loomis on July 5, 2015 at 5:03 pm

      Thanks, La! Appreciate you stopping in and saying hi!

  6. aprilbest1981
    aprilbest1981 on July 12, 2015 at 2:40 pm

    Great Book, it provided me with a lot of insight…and I am sure the video course is top notch…Mike is one of the most genuine and insightful people I know!!!

    • Mike Loomis
      Mike Loomis on July 12, 2015 at 3:21 pm

      April – Thank you! 😉

 
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