Politics, Proudness, and Your Brand

Politics, Proudness, and Your Brand

Would someone put your bumper-sticker on their car?  The world of presidential politics, and how brands influence people, is fascinating. Whether it’s personalities, causes we support, or products we buy, how proud we are of them affects our actions, interactions, and...
A Healthy Bottom Line

A Healthy Bottom Line

We already know physical activity is good for us. But what if literal perspiration could help our businesses succeed? In high school, I dreaded gym class because I was a total klutz… still am! But I’ve learned to love daily exercise as a way to clear my...
The #1 Trap New Brands Fall Into

The #1 Trap New Brands Fall Into

  Nearly all emerging brands fall into the same trap. Understandably so. Unless you’re a serial entrepreneur, it’s natural to feel hesitant about any new venture and especially tentative about a personal brand. There are warning signs… Your words and...
 
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