10 Mistakes Authors Make on their First Book

10 Mistakes Authors Make on their First Book

Books can make, break, or elevate a brand.

A book is the ultimate business card and a creative way to expand your voice. Most of all, publishing a book is a powerful way to share your story and expertise in a way that can change someone’s life.

As someone involved in the book industry for 20 years, I’ve seen plenty of successes and flops.

read more
Start Saying “No!” (Trombone Arms)

Start Saying “No!” (Trombone Arms)

I grew up in a house jammed with music. Or drums, anyway. My dad was a drummer, so a drum set was part of the living room furniture and a part of my childhood.

In fourth grade, it was finally time to join the school band. My classmates and I lined up to select our weapons of choice.

“But you have good, long arms—perfect for playing the trombone!”

read more
Giving Thanks – to People

Giving Thanks – to People

Once again, I’m challenging myself for the Thanksgiving holiday.

I’m taking some time to trace back how the good things in my life came about—the prized introductions, the unique opportunities, and the abundance of slack I’ve been granted… all by generous people around me.

People who had a choice!

read more
Politics, Proudness, and Your Brand

Politics, Proudness, and Your Brand

Would someone put your bumper-sticker on their car?

The world of presidential politics, and how brands influence people, is fascinating. Whether it’s personalities, causes we support, or products we buy, how proud we are of them affects our actions, interactions, and buying decisions.

I call this the Proudness Factor.

read more
 
Subscribe for Free Book Chapter & Brand Case Study!