10 Mistakes Authors Make on their First Book
Books can make, break, or elevate a brand.
A book is the ultimate business card and a creative way to expand your voice. Most of all, publishing a book is a powerful way to share your story and expertise in a way that can change someone’s life.
As someone involved in the book industry for 20 years, I’ve seen plenty of successes and flops.
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Fun Chat with Jeff Goins – Real Artists Don’t Starve
Jeff Goins, author, musician, and expert lawn-mower has a new book, Real Artists Don’t Starve.
I’ve read this fascinating book. It is truly a must-read for anyone who wants to connect their creativity and skill with their bank account.
Jeff was kind enough to answer some fun questions about art, life, and work.
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Is Your Calling Connected to Your Story?
Do you ever wonder about your purpose?
Some refer to this concept as one’s calling or mission.
In my own heart, and in conversations with my clients, this subject often comes to the forefront, especially as it pertains to career pursuits and living out our dreams.
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Start Saying “No!” (Trombone Arms)
I grew up in a house jammed with music. Or drums, anyway. My dad was a drummer, so a drum set was part of the living room furniture and a part of my childhood.
In fourth grade, it was finally time to join the school band. My classmates and I lined up to select our weapons of choice.
“But you have good, long arms—perfect for playing the trombone!”
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Increase Your Confidence with Humility
Do you ever feel a struggle between creating confidently and serving with humility?
We hear well intentioned advice about being more confident, which seems to erode our concept of humility – and vice versa. This keeps many people stuck. (“Who am I to say or do this?”)
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Giving Thanks – to People
Once again, I’m challenging myself for the Thanksgiving holiday.
I’m taking some time to trace back how the good things in my life came about—the prized introductions, the unique opportunities, and the abundance of slack I’ve been granted… all by generous people around me.
People who had a choice!
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Platform Schmatform! True Success Without the Stress
Are you stressed about growing your platform? (Your email list and the number of followers on social media) More like obsessed, right?
Do you know the number of social media followers, accurate to within 3 people? How many times per week do you check?
A friendly reminder…
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Politics, Proudness, and Your Brand
Would someone put your bumper-sticker on their car?
The world of presidential politics, and how brands influence people, is fascinating. Whether it’s personalities, causes we support, or products we buy, how proud we are of them affects our actions, interactions, and buying decisions.
I call this the Proudness Factor.
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A Healthy Bottom Line
In high school, I dreaded gym class because I was a total klutz… still am! But I’ve learned to love daily exercise as a way to clear my head and connect with what matters.
Here are three reasons we don’t exercise, and three new ways to embrace physical activity as part of a successful business plan.
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The #1 Trap New Brands Fall Into
Nearly all emerging brands fall into the same trap.
Unless you’re a serial entrepreneur, it’s natural to feel hesitant about any new venture and especially tentative about a personal brand.
There are warning signs…
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