by mikeloomis | Sep 11, 2017 | Blog, Book Development, Writing
Books can make, break, or elevate a brand. A book is the ultimate business card and a creative way to expand your voice. Most of all, publishing a book is a powerful way to share your story and expertise in a way that can change someone’s life. I can’t imagine my...
by mikeloomis | Jul 18, 2015 | Blog, Book Development, Marketing
I was advising an author recently about her book launch and realized that she was pouring all her time and energy into making sure this book was a success. What’s the problem with that, Mike? Well, books come and go. In five years, this book will be a memory, and at...
by mikeloomis | Jun 21, 2015 | Blog, Book Development, Branding
Dreaming is all about what’s ahead… and often based on experiences. Clients love in-person strategy sessions here in Colorado, but I wanted a way to help more people. So last year I tried an experiment I wrote a book about branding, and offered it at a...
