by mikeloomis | Feb 4, 2019 | Blog, Branding, Marketing
You’re working on a book. But are you focused on the right elements? I’m not asking about grammar, voice, and flow. I’m referring to the most overlooked aspect of the business of writing: your personal brand. Believe it or not, your brand is more important than your...
by mikeloomis | Feb 2, 2019 | Blog, Branding, Marketing, Writing
I recently had the honor of presenting a keynote at the Nonfiction Writers Conference, along with Gretchen Rubin and other bestselling authors. Here’s my presentation, along with the PDF worksheet. Why your brand is more important than your book! Readers buy...
by mikeloomis | Nov 1, 2017 | Blog, Branding
Start Expressing Your Unique Value to the World “Branding” has become a buzzword. The term has been misused and distorted, but that doesn’t mean we should dismiss the concept. Branding is a force for personal expression and influence. What is a brand? One of my...
by mikeloomis | Feb 27, 2017 | Blog, Branding, Entrepreneur Life
Do you ever wonder about your purpose? Some refer to this concept as one’s calling or mission. In my own heart, and in conversations with my clients, this subject often comes to the forefront, especially as it pertains to career pursuits and living out our dreams....
by mikeloomis | Dec 4, 2016 | Blog, Branding, Entrepreneur Life
I grew up in a house jammed with music. Drums, anyway. My dad was a drummer, so a kit was part of the living room furniture and a part of my childhood. In fourth grade, it was finally time to join the school band. My classmates and I lined up to select our weapons of...
by mikeloomis | Aug 28, 2016 | Blog, Branding, Marketing
Would someone put your bumper-sticker on their car? The world of presidential politics, and how brands influence people, is fascinating. Whether it’s personalities, causes we support, or products we buy, how proud we are of them affects our actions, interactions, and...
