Politics, Proudness, and Your Brand

Politics, Proudness, and Your Brand

Would someone put your bumper-sticker on their car?  The world of presidential politics, and how brands influence people, is fascinating. Whether it’s personalities, causes we support, or products we buy, how proud we are of them affects our actions, interactions, and...
The #1 Trap New Brands Fall Into

The #1 Trap New Brands Fall Into

  Nearly all emerging brands fall into the same trap. Understandably so. Unless you’re a serial entrepreneur, it’s natural to feel hesitant about any new venture and especially tentative about a personal brand. There are warning signs… Your words and...
Does Your BIO Tell a Story?

Does Your BIO Tell a Story?

A considerable part of your brand is expressed in your Bio, or on the About page of your web site. Does your bio tell a story? Or does it read like a resume? Is there any personality in the words? Do people get to know the real you? Take some risks and put your heart...
 
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