by mikeloomis | Feb 4, 2019 | Blog, Branding, Marketing
You’re working on a book. But are you focused on the right elements? I’m not asking about grammar, voice, and flow. I’m referring to the most overlooked aspect of the business of writing: your personal brand. Believe it or not, your brand is more important than your...
by mikeloomis | Feb 2, 2019 | Blog, Branding, Marketing, Writing
I recently had the honor of presenting a keynote at the Nonfiction Writers Conference, along with Gretchen Rubin and other bestselling authors. Here’s my presentation, along with the PDF worksheet. Why your brand is more important than your book! Readers buy...
by mikeloomis | Oct 10, 2018 | Blog, Marketing, Writing
Nonfiction writers who want to be published by a legit house, and represented by a real-deal agent, should know this… With rare exceptions (where clear sales potential is identified) an agent (like me) can only take on projects where the author has a...
by mikeloomis | Jan 15, 2018 | Blog, Entrepreneur Life, Marketing
Let’s face it, some of the most gifted writers are terrible at networking. And it’s hurting their careers. The most influential people are also busy people. They’re not rude (usually) but simply don’t have time to read your life story in an email. With...
by mikeloomis | Dec 17, 2017 | Blog, Book Development, Marketing, Writing
Not finished drafting your book? Start planning the launch – today! There’s nothing mysterious about a successful book launch. It’s simply calendar-focused attention to your goals. I didn’t invent the concept of a book launch, but I want clients to succeed based...
by mikeloomis | Dec 8, 2017 | Blog, Guest Gurus, Marketing, Writing
I’m honored to introduce you to a gifted writer, Chris Morris. His new book, Perfectly Abnormal, is thought-provoking and heart-expanding. (I’m honored to call him my friend) How to get a book blurb you feel you don’t deserve (even though you do) “One of...
