Politics, Proudness, and Your Brand

Politics, Proudness, and Your Brand

Would someone put your bumper-sticker on their car?  The world of presidential politics, and how brands influence people, is fascinating. Whether it’s personalities, causes we support, or products we buy, how proud we are of them affects our actions, interactions, and...
Your Book is Not Your Boss

Your Book is Not Your Boss

I was advising an author recently about her book launch and realized that she was pouring all her time and energy into making sure this book was a success. What’s the problem with that, Mike? Well, books come and go. In five years, this book will be a memory, and at...
 
Subscribe for Free Book Chapter & Brand Case Study!