from the Blog
Would someone put your bumper-sticker on their car?
The world of presidential politics, and how brands influence people, is fascinating. Whether it’s personalities, causes we support, or products we buy, how proud we are of them affects our actions, interactions, and buying decisions.
I call this the Proudness Factor.
In high school, I dreaded gym class because I was a total klutz… still am! But I’ve learned to love daily exercise as a way to clear my head and connect with what matters.
Here are three reasons we don’t exercise, and three new ways to embrace physical activity as part of a successful business plan.
Nearly all emerging brands fall into the same trap.
Unless you’re a serial entrepreneur, it’s natural to feel hesitant about any new venture and especially tentative about a personal brand.
There are warning signs…