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Mike Loomis

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from the Blog

Politics, Proudness, and Your Brand

Politics, Proudness, and Your Brand

Would someone put your bumper-sticker on their car?

The world of presidential politics, and how brands influence people, is fascinating. Whether it’s personalities, causes we support, or products we buy, how proud we are of them affects our actions, interactions, and buying decisions.

I call this the Proudness Factor.

A Healthy Bottom Line

A Healthy Bottom Line

In high school, I dreaded gym class because I was a total klutz… still am! But I’ve learned to love daily exercise as a way to clear my head and connect with what matters.

Here are three reasons we don’t exercise, and three new ways to embrace physical activity as part of a successful business plan.

The #1 Trap New Brands Fall Into

The #1 Trap New Brands Fall Into

Nearly all emerging brands fall into the same trap.

Unless you’re a serial entrepreneur, it’s natural to feel hesitant about any new venture and especially tentative about a personal brand.

There are warning signs…