Your Book, Brand, and Business Plan
I help you develop, publish, and market the book that builds your brand.
Remarkable nonfiction books aren’t just written, they’re carefully developed.
There are over two million books in print containing author appreciation for my help and encouragement. I’ve developed, edited, and ghostwritten books for bestselling authors, first-time authors, and New York publishing houses (and had two books hit the New York Times Bestseller list).
I help you find your words and reach more people.
Hiring a ghostwriter or editor is not a compromise, or an admission of weakness as a writer. I work with gifted communicators. We all need outside perspective to get our work to the next level.
I started out in business and publishing by creating and marketing products. That's why I bring an audience-driven perspective,
If your book idea or title seems lame to me, I'll tell you. If the writing is sub-par, I'll be honest. Best of all, I'll help you elevate the entire product. I have only one goal: make your book as successful as it can be.
In addition to custom writing and editing, I also provide these services:
Marketing is telling your story to connect with the right people.
Buy My Book Launch Planner here: https://amzn.to/3sw6fxs
For your books or products to sell, you need an authentic, compelling brand...
I help you create and execute a business strategy.
I’ve started and sold two businesses.
But when I started helping others launch their ideas, things really started to click.
I help people who want to help people.
My successes, and failures, help me serve clients who want to see their dream come to life.
If your business model or product idea doesn't pass the reality test, I'll tell you. And I'll offer proven alternatives and new ideas. I have only one goal: make your business successful for you.
Primarily, I coach:
Services I provide:
A few people and organizations I’ve served:
Thomas Nelson Publishers
Dr. Gary Smalley
Penguin / Random House Publishers
Dave Jewitt – Your One Degree
James Golden (aka, Bo Snerdley)
Waterbrook / Multnomah Publishers
Dr. Barbara Sorrels
Hachette Book Group
John Eldredge / Ransomed Heart
Winter Park, Colorado Chamber of Commerce
Simon and Schuster
The Message and NavPress
Christian Leadership Alliance
Dr. Nathan Baxter
I help build your brand to connect with those you want to reach.
Is your personal brand moving you toward your goals, or keeping you stuck?
While starting and selling two business, I stumbled my way into brand-building. As I look back, I would have benefitted from the outside perspective of a seasoned brand manager.
Since then I’ve helped bestselling authors, aspiring writers, international nonprofits, businesses, and even government agencies establish a brand that takes them to the next level.
For consultants, writers, and entrepreneurs, building an authentic personal brand is the foundation of your business!
As a literary agent and author-coach, I understand that publishers sign brands, not books.
I define personal branding this way:
“Personal branding is simply the public expression of your calling.”
"Your brand audit document is amazing. You put words to challenges, pitfalls, etc. that we have faced for some time. You have offered really creative solutions. I really loved it! Raving reviews."
Morgan Snyder, Author and Executive at Wild at Heart (John Eldredge)
If your brand screams "hobby," I'll tell you why. Based on my own experience, and decades helping clients, I'll plan a path to fix it. I have only one goal: make your brand authentically interesting.
This concise book helps people walk through the process themselves. I recommend the paperback, since there is plenty of homework – and lines for writing.
Three-Point brand audit:
This is a low-cost way to get feedback. Motivated clients can take the info and run, or engage further.
Tagline, pitch, and bio development:
Includes as much brainstorming as needed to arrive at the perfect verbiage to elevate your brand.
Logo and web design:
The second business I started and sold was a graphic design and web development firm. For those who want a more strategic approach to design that will endure, my team and I will deliver.
A two-day session here in the mountains of Colorado, or wherever you prefer. Includes 30 days of pre-meeting discussion/planning, a comprehensive report, and 30 days of follow-up. Clients receive a clear roadmap on brand, books/products, marketing, connecting with influencers, and much more.
"Mike’s advice will help you to dramatically differentiate yourself from the masses & uniquely position your brand to make powerful connections." – Jared Easley, Author and Founder of Podcast Movement
You may have a book, products, and a brand, but do you have a business plan?
Thanks for asking... I guess :-)
I ignored my own advice, because the way my career has developed has been a journey of trust. And referrals. All my work comes through referrals.
My web site is basic stewardship of my brand. But I'm ever frugal, and stopped paying big bucks to host and maintain it.
Read more about this shift to trust and referrals, here:
As part of this vocational journey, I needed to stop caring so much about likes and shares, and focus on my clients.
Again, that's not always what I recommend to my clients. In fact I develop social media marketing strategies and create posts for clients who swim in those oceans.
But that's not for me.