
When coaching and consulting, or growing your brand and business, remember that a lack of “bright ideas” is usually not the issue.
In my experience anyway, the key to growth is removing unnecessary obstacles.
80% getting rid of barriers you’re unaware of
20% new ideas (And the best ideas come with the above clarity.)
I’m often (always?) asked by clients about growth, whether it’s their biz, nonprofit, or author-brand. Most believe there is some “new thing” they should do to spur growth, and that can be important.
But I usually find that they are swimming in possible new ideas, while ignoring what’s happening every day with the people who come in contact with their brand/web/platform/book.
The questions then become about creating better experiences for the people they are already reaching:
“Why aren’t more people who visit our site (etc.) connecting/buying/inquiring?”
“Why is our conversion rate so low?”
“WHAT KRYPTONITE ARE WE BROADCASTING TO THE WORLD, THEREBY REPELLING PEOPLE INSTEAD OF CONNECTING?!”
Ironically, driving 10x more eyeballs to a site or business that repels your ideal audience does 10x more damage.
Sometimes the answers are as simple as a clunky web site, photos that send the wrong message, offerings that don’t match what people REALLY want, etc.
Focus on what’s working, and open that pipeline up as wide as possible.
Then continuously improve.
This is why brutally honest outside perspective can help.
Remove barriers to growth. It’s the fastest, cheapest, and best way to grow.