by admin | May 14, 2026 | Brand, Business
You want to make a career change. But what’s your story? Key people want to understand WHY you’re pivoting. You must answer that question in a way that: – is 100% true – is 100% memorable – 100% repositions you in their minds...
by admin | Apr 7, 2026 | Books, Publishing
“Will my book sell?”Try this “one weird trick”…Imagine you’re selling autographed bricks. How many do you think you could sell at $20?No, really.This is why brand affinity (and audience size) is crucial.If there’s a connection, people...
by admin | Mar 28, 2026 | Brand
Here’s why…In 2003, a Princeton psychologist, Alexander Todorov tested a theory:the reason most people vote for a particular candidate has more to do with first impressions than political beliefs. (! 🤔 ?)He showed two dueling candidates’ headshots to...
by admin | Mar 16, 2026 | Books, Writing
Book development explained… with real estate analogies! 🙂Editorial assessment: I walk through your property and criticize the lawn and the wallpaper… and tell you what to remodel. (This is one of the best values for the dollar, and lets you evaluate our...
by admin | Nov 1, 2025 | Writing
Reader experience is more important than “good” writing.First, what is “good” writing, anyway?The purpose of writing is to convey yourself through the wonder of the written word.Second, imagine two coffee conversations…Your first guest...
