“Will my book sell?”
Try this “one weird trick”…
Imagine you’re selling autographed bricks. How many do you think you could sell at $20?
No, really.
This is why brand affinity (and audience size) is crucial.
If there’s a connection, people will spend $20 for a brick with your name on it.
(As Seth Godin said, “A book is a souvenir of an idea.”)
Generally, there are two kinds of book buyers:
1. Those who already love your voice and will buy immediately
2. The losers who don’t know you, but are intrigued by the value of your book
You need both, but the first group is what will make or break a book launch. (And your business models)
Build and invest in those people. They clearly have good taste.