by admin | Apr 7, 2026 | Books, Publishing
“Will my book sell?”Try this “one weird trick”…Imagine you’re selling autographed bricks. How many do you think you could sell at $20?No, really.This is why brand affinity (and audience size) is crucial.If there’s a connection, people...
by admin | Mar 16, 2026 | Books, Writing
Book development explained… with real estate analogies! 🙂Editorial assessment: I walk through your property and criticize the lawn and the wallpaper… and tell you what to remodel. (This is one of the best values for the dollar, and lets you evaluate our...
by admin | Mar 9, 2025 | Books, Publishing
The joke I can’t tell anymore…It’s so old, most people won’t get it. But it still cracks me up.- What’s the definition of an optimist?- An accordion player with a pager.😆Which leads me to the subject of obsolescence and artificial...
by admin | Feb 12, 2025 | Books, Publishing
The FIRST question to settle if you’re gonna write a book… What’s your return on investment goal? Here are several kinds of ROI, some of which you may not have considered. Financial: Earn more in book sales than you spend (A publisher advance works...
by admin | Jan 28, 2025 | Books, Brand, Business
Why do I preach the 3B approach? (Book, Brand, and Business Plan) Because they’re all connected, and most have experience with only one or two facets. If you’re going to write and market a book, or want a publisher to acquire your book, you...
by admin | Oct 5, 2023 | Books, Brand, Publishing
Which is worse — not publishing a book, or having a garage full of unsold books? Some would say it’s worse to not “ship” your book, or better to have written and lost than never to have written at all. I disagree. Because there’s another option. Instead of being a...
