by admin | Sep 8, 2026 | Books, Publishing
1. The list is NOT a pure reflection of sales numbers.(Several human fingers on that scale) Last week, Mike Rowe (Dirty Jobs) again pointed out something funny about his Mom’s book.She was #11 on the list, but actual sales numbers would have made her #1 that...
by admin | Apr 7, 2026 | Books, Publishing
“Will my book sell?”Try this “one weird trick”…Imagine you’re selling autographed bricks. How many do you think you could sell at $20?No, really.This is why brand affinity (and audience size) is crucial.If there’s a connection, people...
by admin | Mar 9, 2025 | Books, Publishing
The joke I can’t tell anymore…It’s so old, most people won’t get it. But it still cracks me up.- What’s the definition of an optimist?- An accordion player with a pager.😆Which leads me to the subject of obsolescence and artificial...
by admin | Feb 12, 2025 | Books, Publishing
The FIRST question to settle if you’re gonna write a book… What’s your return on investment goal? Here are several kinds of ROI, some of which you may not have considered. Financial: Earn more in book sales than you spend (A publisher advance works...
by admin | Oct 5, 2023 | Books, Brand, Publishing
Which is worse — not publishing a book, or having a garage full of unsold books? Some would say it’s worse to not “ship” your book, or better to have written and lost than never to have written at all. I disagree. Because there’s another option. Instead of being a...
by admin | Aug 21, 2023 | Books, Publishing, Writing
(And only one page is part of your manuscript!) Writers rightly obsess about a manuscript. Keep doing that. But here are overlooked elements that make a book successful. And by “successful” I mean outcomes that go beyond the purchase of a book to build your brand and...
