My 3B Approach

Why do I preach the 3B approach? (Book, Brand, and Business Plan) Because they’re all connected, and most have experience with only one or two facets.  If you’re going to write and market a book,  or want a publisher to acquire your book,  you...

Case Study: Idea To Published Author in 15 Months

Which is worse — not publishing a book, or having a garage full of unsold books? Some would say it’s worse to not “ship” your book, or better to have written and lost than never to have written at all. I disagree. Because there’s another option. Instead of being a...

Platform Schmatform! True Success Without the Stress

Are you stressed about growing your platform? (Your email list and the number of followers on social media) More like obsessed, right? Do you know the number of social media followers, accurate to within 3 people? How many times per week do you check?   A...

Start Saying “No!” (Trombone Arms)

I grew up in a house jammed with music. Drums, anyway. My dad was a drummer, so a kit was part of the living room furniture and a part of my childhood. In fourth grade, it was finally time to join the school band. My classmates and I lined up to select our weapons of...

6 Ways Your Day Job Can Help You Launch Your Dream

(Note: This post originally appeared in Entrepreneur Magazine)   You can start your dream business — at your current job! Here are six reasons why your current job is the best launch pad.   1. Moolah Right now, in your current job, you’re being paid, right? ...

Your Book is Not Your Boss

I was advising an author recently about his book launch and realized that he was pouring all his time and energy into making sure this book was a success. What’s the problem with that, Mike? Well, books come and go. In five years, this book will be a memory, and at...