Why do I preach the 3B approach?

(Book, Brand, and Business Plan)

Because they’re all connected,

and most have experience with only one or two facets. 

If you’re going to write and market a book, 

or want a publisher to acquire your book, 

you need a solid brand. 

If you’re going to sell your book, 

and offer other revenue streams like speaking or consulting,

you need to create or grow a real business.

And if you’re the face of that business, 

you need an authentic personal brand. 

If you’re building a personal brand,

you need to set up the business side of your platform.

And if you have anything valuable to share, 

You probably want to write articles

and publish a book. 

You need all three.