
Why do I preach the 3B approach?
(Book, Brand, and Business Plan)
Because they’re all connected,
and most have experience with only one or two facets.
If you’re going to write and market a book,
or want a publisher to acquire your book,
you need a solid brand.
If you’re going to sell your book,
and offer other revenue streams like speaking or consulting,
you need to create or grow a real business.
And if you’re the face of that business,
you need an authentic personal brand.
If you’re building a personal brand,
you need to set up the business side of your platform.
And if you have anything valuable to share,
You probably want to write articles
and publish a book.
You need all three.