New Authors… What is “Good” Writing

Reader experience is more important than “good” writing.First, what is “good” writing, anyway?The purpose of writing is to convey yourself through the wonder of the written word.Second, imagine two coffee conversations…Your first guest...

The 9 Most Important Pages in Your Book

(And only one page is part of your manuscript!) Writers rightly obsess about a manuscript. Keep doing that. But here are overlooked elements that make a book successful. And by “successful” I mean outcomes that go beyond the purchase of a book to build your brand and...

Seven Things I Learned Writing with Gary Smalley

(This post was written in 2016 as a tribute.) I couldn’t believe my ears. “Would you be interested in helping Gary Smalley on his next book?” “Um, yeah!” was my reply. As soon as I hung up the phone, mild panic set in… Dr. Gary Smalley sold tens of millions of books...