by admin | Oct 5, 2023 | Books, Brand, Publishing
Which is worse — not publishing a book, or having a garage full of unsold books? Some would say it’s worse to not “ship” your book, or better to have written and lost than never to have written at all. I disagree. Because there’s another option. Instead of being a...
by admin | Aug 21, 2023 | Books, Publishing, Writing
(And only one page is part of your manuscript!) Writers rightly obsess about a manuscript. Keep doing that. But here are overlooked elements that make a book successful. And by “successful” I mean outcomes that go beyond the purchase of a book to build your brand and...
by admin | Jul 19, 2023 | Business
Referrals are the best way to build a business. I’d even argue that without them, your business is doomed. The number of referrals you receive is an indicator of the health of your enterprise. And the type of referrals you receive indicates how you’re perceived by the...
by admin | Mar 4, 2023 | Brand
Are you stressed about growing your platform? (Your email list and the number of followers on social media) More like obsessed, right? Do you know the number of social media followers, accurate to within 3 people? How many times per week do you check? A...
by admin | Jan 16, 2023 | Writing
(This post was written in 2016 as a tribute.) I couldn’t believe my ears. “Would you be interested in helping Gary Smalley on his next book?” “Um, yeah!” was my reply. As soon as I hung up the phone, mild panic set in… Dr. Gary Smalley sold tens of millions of books...
