by admin | Mar 9, 2025 | Books, Publishing
The joke I can’t tell anymore…It’s so old, most people won’t get it. But it still cracks me up.- What’s the definition of an optimist?- An accordion player with a pager.😆Which leads me to the subject of obsolescence and artificial...
by admin | Feb 12, 2025 | Books, Publishing
The FIRST question to settle if you’re gonna write a book… What’s your return on investment goal? Here are several kinds of ROI, some of which you may not have considered. Financial: Earn more in book sales than you spend (A publisher advance works...
by admin | Jan 28, 2025 | Books, Brand, Business
Why do I preach the 3B approach? (Book, Brand, and Business Plan) Because they’re all connected, and most have experience with only one or two facets. If you’re going to write and market a book, or want a publisher to acquire your book, you...
by admin | Oct 5, 2023 | Books, Brand, Publishing
Which is worse — not publishing a book, or having a garage full of unsold books? Some would say it’s worse to not “ship” your book, or better to have written and lost than never to have written at all. I disagree. Because there’s another option. Instead of being a...
by admin | Aug 21, 2023 | Books, Publishing, Writing
(And only one page is part of your manuscript!) Writers rightly obsess about a manuscript. Keep doing that. But here are overlooked elements that make a book successful. And by “successful” I mean outcomes that go beyond the purchase of a book to build your brand and...
by admin | Aug 30, 2021 | Books, Brand
I was advising an author recently about his book launch and realized that he was pouring all his time and energy into making sure this book was a success. What’s the problem with that, Mike? Well, books come and go. In five years, this book will be a memory, and at...
