The Email AI Can Never Write

Let’s face it, some of the most gifted businesspeople and writers are terrible at networking. And it’s hurting their careers. The most influential people are also busy people. They’re not rude (usually) but simply don’t have time to read your life story in an email....

Return on Investment: Your Book

The FIRST question to settle if you’re gonna write a book… What’s your return on investment goal? Here are several kinds of ROI, some of which you may not have considered. Financial: Earn more in book sales than you spend (A publisher advance works...

My 3B Approach

Why do I preach the 3B approach? (Book, Brand, and Business Plan) Because they’re all connected, and most have experience with only one or two facets.  If you’re going to write and market a book,  or want a publisher to acquire your book,  you...

It’s the Obstacles

When coaching and consulting, or growing your brand and business, remember that a lack of “bright ideas” is usually not the issue. In my experience anyway, the key to growth is removing unnecessary obstacles. 80% getting rid of barriers you’re...